Getting your brand noticed isn’t easy. With so many companies vying for attention, it takes more than a catchy slogan to stand out. Four out of every five consumers (81%) say they need to trust a brand before they even think about buying from it. This trust comes from building brand exposure. 

That’s where custom wristbands come in. We bet you didn’t see wristbands as a branding tool, but they work. They are simple and affordable, and people actually wear them. At Wristco, we help brands turn something as small as a wristband into a powerful branding tool. 

Let’s break down how you can do just that. 

 

Why Wristbands Work for Branding

People wear wristbands all day, at work, at school, and even at the gym. That's free exposure for your brand everywhere they go. And when you design them right, they don’t look like boring event gear. They become cool promotional bracelets that people want to wear. 

Here’s how: 

1.  Start with the Right Material

You should choose marketing bracelets that best fit your brand, its voice, and style. Typically, you have three types of materials to choose from, which are: 

1. Silicone Wristbands

These bracelets, especially custom silicone wristbands, make excellent souvenirs. They are soft, stretchy, and super comfy. But most importantly, they can last a lifetime. If you are building brand loyalty or running a fundraiser, these are the best wristbands to keep your brand getting noticed long after the event ends. 

2. Plastic Wristbands

These are hands down the best wristbands for multi-day event events. Plastic wristbands are secure, comfortable and sturdy. They can last up to a week, making them ideal for concerts, festivals, school events, or clubs. You can’t take them off without breaking them, which is perfect if you want more control at the event.

3. Tyvek® Wristbands

These promotional bracelets are the affordable, get-the-job-done option. Tyvek® wristbands are great for big crowds and short events. You can print logos, text, or even barcodes on these marketing bracelets. If you are handing out hundreds (or thousands) of wristbands at your event, these make perfect sense.

2. Customize Your Promotional Bracelets 

Once you’ve picked the right wristband material, it’s time to customize. Personalized wristbands help people recollect your brand even after your event ends. 

The first step in customization is the color. In fact, choosing the right color increases brand recognition by up to 80%. So, go with your brand colors or pick something bold that grabs attention immediately.  

Likewise, use a wristband design that's more likely to stand out. You can keep it simple; just be sure people remember it long after the event. You can add your logo, slogan, or any short message that fits your campaign. 

3. Turn Wristbands into a Mini-Campaign

Use personalized wristbands to keep your message going even after the event ends. If you are going for function as well as style, try this:

• Add a QR code that links to your site.

• Offer a discount for wearing the band in-store.

• Run a social media challenge with a wristband hashtag.

With these simple tweaks, your event promo turns into real engagement. Remember, whatever your marketing goal is, promo bracelets can be customized to match it. 

4. Partner Up and Keep Your Brand Going

One of the easiest ways to spread the word about your brand is to let others wear it for you. Hand out promo bracelets to your team, volunteers, or your most loyal fans. They become your word of mouth without even trying. Whether they are working an event, posting selfies, or just going about their day, your brand is right there on their wrist.

And the best part is that people love collecting these bracelets, especially personalized wristbands. They stack them, save them, and show them off. If your design is eye-catching, fun, or meaningful, your wristband becomes a keepsake.

That’s why giving away marketing bracelets pays off long after the event ends. The more people wear them, the more your brand gets seen. So keep your design fresh, your colors bold, and your message clear. 

5. Promo Bracelets Work for All Ages

Personalized wristbands aren’t just for kids’ parties or music festivals. They work for every age group and every kind of event. Whether you are organizing a school fundraiser, a corporate launch, a charity walkathon, or a sports tournament, these bracelets fit right in. 

Additionally, you don’t have to change your strategy much. Just customize the look and feel of your marketing bracelets to match your audience. For example, go bright and playful if you are targeting students. On the other hand, you might want to keep it sleek and clean for a business event. 

6. Make a Big Impact at a Low Cost

Promotional bracelets are one of the smartest ways to market your brand without blowing your budget. Whether you are a small business or planning a huge event, wristbands cost way less than shirts, hats, or other swag. And yet, the returns are so much better.

Wristbands don’t take up space. They are easy to carry, easy to hand out, and people actually wear them. Not just during the event, but sometimes for days, or weeks, after. That’s free brand exposure every time someone sees your logo on a wrist. 

 

Get Marketing Bracelets for Your Next Event 

Wristbands are a cost-effective yet highly effective way to boost your brand exposure. If you are ready to take this plunge, we are here to help. At Wristco, we have everything you need, from Tyvek®, plastic, and silicone to custom wristbands. You can design your own bracelets, choose your colors, and add your logo. 
 

Need help to customize your wristband? Call 800-261-2070 or fill out our online contact form.

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